Katie Stroud is the Master Story Crafter at Incremental Success. Her roles in instructional design, technical writing, and consulting led her to develop a story-based approach to address the unspoken culture that lingers in every corporate initiative. The process is based on scientific studies and experience that explain why people do what they do. It helps you to find what inspires them to change behaviors in support of corporate goals. Katie has a passion for making friends, riding her bike, and relating everyday work to a bigger purpose in life.