Anne is an innovative executive marketing leader focused on creating marketing strategy, building brands and building customer engagement. She has more than two decades of Fortune 500 industry experience, including nearly 10 years at Apple where she had multi-billion dollar revenue responsibility for Apple’s Education brand. She also worked directly for Steve Jobs on re-branding Apple and worked with him on the Think Different campaign and iMac rollout, which began the transformation of Apple’s brand identity to what it is today.
Since leaving Apple, Anne has turned her attention to entrepreneurial efforts and has served as a Chief Marketing Officer for companies developing marketing and branding strategies and establishing market leadership by putting the voice of the customer at the center of all communication efforts. Large or small, the common thread for companies and their marketing efforts is storytelling and the connections and relationships that companies establish with their customers. Currently Anne is the Executive Director of Marketing and Communications for Arizona State University, building the universitiy’s research brand. This post marries her love of innovation and great storytelling, and provides an endless supply of meaningful, rich content.